SELLAY Finance
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Your personal money coach

Take back control
of your financial future.

Sellay Finance isn’t a budgeting app. It’s a coach that tells you whether you’re on track, how much you can spend, and how to reach your goals faster.

Free to start · Your plan in under 2 minutes · No credit card

Good evening, Alex

Here’s where you stand today.

Lv. 4 · Builder
🔥

You can still spend €736 this month.

All good — around €168/week over the 11 days left.

Net worth

18 420 €

Spent

1 264 €

Income

2 200 €

Left

736 €

Home 64% · on track 🎯

Your data stays in Europe. No bank connection. Cancel in one click.

What changes everything

Everything a budgeting app won’t do

Sellay Finance guides you, advises you, motivates you and projects you forward.

A coach, not a spreadsheet

An AI that reads your numbers and tells you what to do today, in one clear sentence.

Goals that actually happen

Home, safety net, travel… see whether you’re on time and how to speed things up.

“What if…?”

Quit smoking, cut a subscription: your net worth in 10 years, in one tap.

Your real headroom

How much you can still spend this month without putting your plans at risk.

Progress by playing

Levels, streaks, badges: every month you stick to gets you closer to your goals.

Never a blank page

In 2 minutes your plan is ready. A dashboard already tailored to you.

Simple

Your plan in 3 steps

01

Sign in with Google

No password to remember. Ten seconds.

02

6 simple questions

Your goal, your income, your bills. Under 2 minutes.

03

Your plan appears

How much to save, when your goal lands, what to adjust.

Pricing

A plan for every ambition

Start for free. Level up whenever you want.

Starter

To get going with peace of mind

Free

Start for free
  • Track your spending
  • 1 goal
  • AI Coach — 5 tips / month
  • Personalized dashboard
Most popular

Coach

To really make progress

4,99 € /month

Choose Coach
  • Everything in Starter
  • Unlimited goals
  • Unlimited AI Coach
  • “What if…” projections
  • Full analysis

Wealth

To go further

9,99 € /month

Choose Wealth
  • Everything in Coach
  • Multi-person household
  • Year-over-year comparison
  • Priority support

Secure payment by Stripe · No commitment · Cancel in one click

What you can count on

Verifiable commitments, not promises.

Your data stays in Europe

Hosted in the European Union (Frankfurt). Never resold, never used for advertising.

No bank connection

You enter what you want, when you want. Nothing is synced behind your back — it is not even possible.

Your data is exportable

CSV export from the settings, and permanent account deletion whenever you decide.

No commitment

Cancel in one click from the settings. No notice period, no fees.

Frequently asked questions

Is it really free to start?

Yes. You create your account, your goal and your plan without paying anything. Subscriptions unlock the unlimited coach and advanced features.

Is my bank account connected?

No. You enter what you want, when you want. Nothing is synced without your consent — you stay in control.

How is it different from a budgeting app?

A budgeting app shows you the past. Sellay Finance shows you your trajectory, advises you and motivates you to reach your goals.

Can I change or cancel my subscription?

Anytime, in one click. No commitment, no hidden fees.

Your financial future starts now.

Your coach is waiting. Your first plan is ready in 2 minutes.